- Todas
- Ofertas
- Cupons
- Vendas
- Expirado
Our History
Setu was founded in 2017 by
Nihaal and Trisha Mariwala,
but the story of the company goes back centuries. It's been something of a journey to get where we are today, and we've learned a lot on the way.
1857
1900
1924
1984
1989
2004
2017
The Mariwala family’s first foray into the world of spices. Kanji Morarji, Nihaal’s great-great-grandfather, produced bags that were used to package and ship pepper and other spices.
Morarji's son, Vallabhdas Vasanji, chose to dive deeper into the spice trade and became a trading agent on the docks of Mumbai.
Under Vasanji, the company grew from trading spices to sourcing, growing, and manufacturing them. Pepper was their primary breadwinner, hence the family name: ‘Mari’ means ‘pepper’ and ‘wala’ here means ‘person’.
Fast forward to the latter half of the 20th century. Nihaal’s father, Sanjaya Mariwala, realised that Indian spices were being used in food, but their health benefits were being overlooked.
The West slowly realized that India contained a trove of high-quality natural spices, and they wanted in. Sanjaya began exporting spices to North America.
Sanjaya founded his own nutraceuticals company, OmniActive, to provide customers with natural and innovative solutions to simple, self-diagnosable problems.
Nihaal who worked with his dad, Sanjaya for a decade, and Trisha, who perfected the art of selling books on Amazon, founded Setu.
The Present
but the story of the company goes back centuries. It's been something of a journey to get where we are today, and we've learned a lot on the way.
We know that being healthy isn’t easy.
Avoiding screens isn’t easy. Falling asleep on time isn’t either. Going to that morning workout, getting that dental checkup, spending enough time in the sun, reading through an ingredients list and hoping that pill in your hand won’t grow you a tail if you swallow it... None of it is easy.
The Experts
They’re great at science and even better at common sense, which is why we recommend discussing your health status and goals with them before you buy a Setu product. They’re terrible salespeople, so they won’t sell you anything you don’t need.
The Leaders
Hear from our employees!
I needed a good platform to explore my skills and knowledge – and Setu has offered the best space for this. I’ve had opportunities to learn new things in a positive work environment. Collaborative colleagues, and there’s a lot of work-life bala...
Love the workplace flexibility and business transparency. A company that inspires me, a health supplements domain that I feel passionate about, a position that challenges me, and a management team that empowers me.
Setu is an amazing company that really cares about its employees, helping each one of us grow. All my ideas and inputs are always welcome and appreciated. The team is just fantastic.
I needed a good platform to explore my skills and knowledge – and Setu has offered the best space for this. I’ve had opportunities to learn new things in a positive work environment. Collaborative colleagues, and there’s a lot of work-life bala...
Love the workplace flexibility and business transparency. A company that inspires me, a health supplements domain that I feel passionate about, a position that challenges me, and a management team that empowers me.
Setu is an amazing company that really cares about its employees, helping each one of us grow. All my ideas and inputs are always welcome and appreciated. The team is just fantastic.
I needed a good platform to explore my skills and knowledge – and Setu has offered the best space for this. I’ve had opportunities to learn new things in a positive work environment. Collaborative colleagues, and there’s a lot of work-life bala...
